From carrier-direct SMS to connected television to custom intent feeds that follow web visitors across the open internet, Redstone Texts delivers the full stack of modern political and enterprise outreach, staffed by professionals who have run these programs at scale.
Most SMS vendors in the political and enterprise space are white-label resellers operating three or four layers removed from the carriers. We are not. Redstone Texts operates carrier-direct, which means your messages do not pass through a chain of aggregators that each take a markup and introduce delivery latency and failure points.
The result is a 1¢ SMS rate and a 2¢ MMS rate that competitors cannot match without losing margin, and a deliverability rate above 98%.
Redstone Texts maintains exclusive rights to a proprietary publisher network that gives our clients access to programmatic display and connected television inventory unavailable through standard DSPs and ad exchanges. This means less competition, better placement, and significantly lower CPMs than the open market.
Our CTV capability is particularly powerful for political campaigns: we match your voter file directly to streaming audiences and serve pre-roll and mid-roll placements on premium content on Hulu, Peacock, Paramount+, and hundreds of additional publishers.
Intent targeting is the most powerful and least understood capability in modern political advertising. While most campaigns are buying demographic audiences, the sharpest operators are targeting by behavior, specifically by what people are actively searching for, reading, and watching right now.
Our custom intent feeds identify web visitors who are consuming content related to your race, your issues, or your opponent, and serve ads to those individuals across the open internet within minutes of that behavior occurring. This is not retargeting. This is real-time behavioral advertising at national scale.
The biggest problem in political and enterprise marketing is fragmentation. You have a voter file. You have an email list. You have website visitors. You have phone numbers from prior campaigns. These are, for most organizations, four completely separate lists with significant overlap and no connection between them.
Our enterprise identity resolution layer connects all of it into a single unified profile. Every touchpoint a person has with your campaign, on SMS, email, display, CTV, or your website, is resolved to a single record and tracked for frequency, engagement, and conversion.